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60 mins
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+90 XP
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Bias in Digital Media: News, Social, and Algorithmic

In this lesson students examine bias in news, social media and algorithmic content. They identify types of bias, discuss framings of the same event and analyse a source for bias with concrete evidence.

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    1 - Introduction ~5 mins

    Today you will

    • learn three kinds of bias: news bias, social media bias and algorithmic bias
    • see how one event can be told in three different ways
    • check one article or post for bias and save your notes

    Warm-up

    Picture your main social feed without checking your phone. Would the classmate beside you see the same posts about sport or politics, or a totally different set?

    2 - Key Concepts ~8 mins

    There are three bias flavours, or kinds of bias.

    News bias is when a news story uses loaded words or leaves out facts.

    Social media bias is when a post pushes one side or hides that it's an ad.

    Algorithmic bias is when apps show you more of what you watch, not the full picture.

    Framing is what a story puts first and what it leaves out.

    Example

    Two papers report the same GAA match. One says "heroic comeback" and the other says "defensive collapse".

    3 - Same Event, Three Frames ~6 mins

    Here are three short reports about the same council vote. One is like a broadsheet, one is like a tabloid and one is a one-sided social post.

    Report 1 (broadsheet)
    Council approves 40 new social homes. Councillors voted 12 to 8 on Monday to build 40 social homes on the old mart site. The council said its budget allows for 40 homes this year. There are 1,200 households on the local waiting list. Some residents near the site objected because of extra traffic.

    Report 2 (tabloid)
    HOUSING FURY! Residents are FURIOUS after councillors rammed through a plan to cram 40 homes onto the old mart site. "They never listened to us," said one angry neighbour. Locals fear traffic chaos.

    Report 3 (social post)
    Finally! 40 new homes for families who've waited YEARS. Only the usual moaners are against it. Share if you back real housing! #HousingNow

    Read each one and notice

    • What is put first?
    • What is missing?
    • Which words feel loaded?

    Then tell a partner one clear difference between two of the reports.

    4 - Opinion Line: Where Do You Stand on Bias? ~12 mins

    Place your marker on each statement. There is no right answer. Be ready to say why you stood there, using one of the three bias flavours: news bias, social media bias or algorithmic bias.

    Interactive activity

    5 - Common Issues ~3 mins

    Common snags

    • Disagreeing with a source doesn't make it biased. Point to a real clue, like a loaded word or a missing figure.
    • Social bias is in the post itself. Algorithmic bias is in what the app chooses to show you next.
    • If your source is a video, use its captions, on-screen text and spoken claims. Screenshot anything you quote.
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