Intermediate
60 mins
Teacher/Student led
+80 XP
Pupils work through this independently

Identifying Audience

This lesson helps you profile the VET interview audience by identifying examiner and teacher needs, distinguishing them from peer needs, and writing a tailored profile for your presentation.

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    1 - Introduction ~5 mins

    Today you will

    • find out who is in the VET interview room
    • see how classmates and the examiner need different things
    • write a short Audience Profile for your VET interview

    Warm-up

    Illustration for IntroductionThink of the last time you told a friend about your Something Real project. What would you add for a stranger who has never heard of it?

    If you have no project yet, use your teacher's starter project.

    2 - Key Concepts ~8 mins

    Audience means the real people who will see, hear or judge your presentation.

    Your VET interview audience is the SEC examiner and your teacher, who check what you learned.

    A peer audience is your classmates. They already know your project, but an assessor audience does not.

    An Audience Profile is a short written picture of who is listening, what they need and what will convince them.

    For example, the examiner has never heard of your project, so you explain it from the start.

    Copy this template

    Audience Profile: VET interview

    Project:

    Who is in the room:

    What they already know:

    What they need to see:

    What will convince them:

    What will lose them:

    Not for classmates:

    3 - Peer Audience or VET Interview Audience? ~13 mins

    You will sort statements into two groups: peer audience (your classmates) or VET interview audience (the SEC examiner and your teacher).

    Peer audience or VET interview audience?

    4 - Common Issues ~4 mins

    Common snags

    • If your profile sounds like the examiner knows your project already, explain it from the start as if to a stranger.
    • If your peer lines and VET lines look the same, make the VET lines calmer, with more proof and less slang.
    • If you only listed who is in the room, fill in the other headings too.

    5 - Portfolio Build: Audience Profile ~20 mins

    Portfolio build: Audience Profile

    Your goal: Write an Audience Profile for your VET interview.
    Time: ~20 minutes
    Task: Follow the steps in the box below. Use these sentence starters to fill each heading.
    • Who is in the room: The people judging my VET interview are…
    • What they already know: They already know… They have never seen my…
    • What they need to see: In this presentation they need to see…
    • What will convince them: What will convince them is…
    • What will lose them: What will lose them is…
    • Not for classmates: In the VET room I will avoid… because…
    Success criteria:
    • {{code:sm2_audience_profile}} is saved in {{code:09_specialism/sm2/}}.
    • It has all the template headings.
    • Every line is about my project.
    • It is written for the examiner, not my classmates.
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