Today you will
- make a practice deck with a hook, a link and a clear ask
- add one device like these to your piece
- cut anything that is only decoration
You'll work on your Format 1 or Format 2 piece in {{code:09_specialism/sm2}}.
Warm-up
Think of the last short video you stopped watching. What made you scroll on?
A hook is the opening line, question or picture that makes people keep watching. In a short video, it goes in the first three seconds.
A call to action (CTA) is a clear ask at the end that tells the audience what to do next.
The cut rule means that if a device doesn't help your audience, you delete it.
Example hook
"Your club loses money every wet Saturday. Here is a 90-second fix." It beats starting with "Hi, my name is..."
You will make a three-slide practice deck with a hook, a link and a call to action. Do this deck first, even if your own piece is a video.
Copy the lines from the box below. Then follow the steps and tick each one.
Slide 1 hook: Your club loses money every wet Saturday. Here is a 90-second fix.
Slide 2 title: What you get
Slide 2 lines:
Waterproof match-day stickers
€3 each · €12 cost per pack of 10 to produce
Club keeps the profit after costs
See the full cost breakdown
Slide 3 title: Cost breakdown
Slide 3 lines:
Pack of 10 stickers: materials €8 · print €3 · pack €1 = €12
Sell at €3 each = €30 revenue · about €18 towards the club after costs
Slide 3 CTA: If this plan is useful, ask me for the full budget sheet before Friday.
Common snags
- My hook starts with my name. Move your name to a corner and lead with the audience's problem.
- The link does nothing. Links only work in Slideshow, so start the slideshow and click it there.
- My slides feel messy. Keep one device that helps your audience and delete the rest.
Independent Practice
- Open your piece in {{code:09_specialism/sm2}}. If it isn't ready, use {{code:sm2_engagement_practice}}.
- Pick one device from the list below.
- Add it, then delete any decoration that doesn't help.
- Save it under the same name.
- In CapCut, click {{btn:Text}}, then {{btn:Add text}}, for hook text on the first frame or a CTA at the end.
- In a Canva carousel, add a hook on card 1, a swipe line or a final CTA.
- In a podcast, ask the listener a question at the start or end.
- In slides, use one move from your practice deck.
- I added one device that is easy to spot.
- It makes people keep watching or act.
- A video hook lands in the first three seconds.
- I can say why it helps my audience.
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