Advanced
60 mins
Teacher/Student led
+65 XP
Pupils work on their own device

Online Presentation Formats: Social Media Pages

Transform one of your investigation findings into a short social-style post. Use a hook to grab attention, present one clear fact with a visual note, and finish with a close. Draft everything safely in a document for class use.

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    1 - Introduction ~5 mins

    Today you will

    • turn one fact from your investigation into a social-style post
    • write a strong first line and a picture idea
    • save your draft in a school document, not a personal account

    Warm-up

    Illustration for IntroductionThink of the last post that made you stop scrolling. Was it the first line, the picture or a surprising number?

    If you have no fact ready, use this one: two websites gave different deadlines for one apprenticeship.

    2 - Key Concepts ~7 mins

    The five jobs in a post

    • The hook is the first line, and it makes people stop scrolling.
    • The fact is the one clear point your post makes.
    • The visual note describes the picture that goes with the post.
    • The close tells the reader what to do next.
    • Tone is how the post sounds. It should suit the platform.

    Example hook: “Two official pages, two different deadlines. Only one was still open.”

    Your teacher will read five lines. Say which job each one does.

    3 - Step-by-step Task ~15 mins

    Now you will build a practice post in Word or Google Docs. Use the sample post below for your first lines, then follow the steps in the box below.

    Sample post (LinkedIn-style)

    • Hook: Two “official” pages, two different deadlines. Only one was still open.
    • Fact: Cross-checking the ETB listing against the second site showed a two-week gap on the same apprenticeship route.
    • Why it matters: If you only open the first result, you can miss a live window or chase a closed one.
    • Visual note: Side-by-side screenshot labels with the dates highlighted.
    • Source: ETB apprenticeship listing cross-checked against a second public page
    • Close: Before you trust a deadline online, open a second independent source. What deadline are you checking this week?

    4 - Common Issues ~3 mins

    Common snags

    • My hook is just my topic title. Rewrite it as a claim that would stop someone scrolling.
    • I put three facts in one post. Keep one fact and save the rest for later.
    • I want to post it on Instagram. Please don't do that. Keep it in your document or on the school's class-only space.

    5 - Your Draft ~20 mins

    Independent Practice

    Your goal: Put one real fact from your investigation into a clean draft post.
    Time: ~20 minutes
    Task:
    1. In {{code:sm4}}, make a new document called {{code:sm4_social_post_draft}}.
    2. Copy the labels from {{code:sm4_social_post_practice}}.
    3. Write your Source line and your Fact first.
    4. Write the Hook, Why it matters, Visual note and Close.
    5. Add one Platform choice sentence.

    Keep it in your document. Don't post it on a personal account.

    Hook · Fact · Why it matters · Visual note · Source · Close · Platform choice
    Success criteria:
    • {{code:sm4_social_post_draft}} is saved in {{code:sm4}}.
    • My first line is a hook a stranger would understand.
    • My post has one fact, a visual note and a source line.
    • My tone fits the platform I chose.
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