Intermediate
60 mins
Teacher/Student led
+80 XP
Pupils work on their own device

Requirements Analysis: Matching Format to Purpose and Audience

Explore how to select the most suitable digital format for a presentation by analysing its purpose and target audience. Apply a structured decision process to evaluate options including slide decks, infographics, podcasts and short videos before finalising your choice.

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    1 - Introduction ~5 mins

    Today you will

    • use five checks to match a format to its purpose and audience
    • compare slide decks, infographics, podcasts and short videos
    • pick and explain one format for your VET interview

    Warm-up

    Illustration for IntroductionWrite one purpose word, such as persuade, and one line about who your audience is. Which format would you pick first: slides, an infographic, a podcast or a video? Hold on to that answer.

    2 - Key Concepts ~8 mins

    Run these five checks in order.

    1. Purpose: is it to inform, persuade, instruct, report or reflect?
    2. Audience: who is watching, and is it live?
    3. Constraints: what limits you, like time or sound?
    4. Content: a list of points suits slides, one picture story suits an infographic, a spoken story suits a podcast, and a demo suits a video.
    5. Format: pick the best fit, and name one format you ruled out.
    Example

    Aoife picked slides because she wants to persuade, and the panel can follow them while she talks.

    3 - Step-by-step Task ~13 mins

    Your teacher will do Brief 1 with the class first. Then you will do Brief 2 on your own, using the five checks. Follow the steps in the box below.

    Brief 1 (class demo): Persuade the VET interview panel that a phone-repair side hustle is realistic. Audience: SEC examiner and teacher, live, about 3 minutes. Content: problem, offer, simple costs, one next step.

    Brief 2 (you run this): GAA club one-page visual for the clubhouse noticeboard showing fundraiser totals, top sellers, and remaining target. Audience: players and parents who glance while walking past. Content: three or four numbers and a clear takeaway.

    4 - Common Issues ~4 mins

    Common snags

    • I picked the app I like best. Go back and do the five checks in order, then choose.
    • Two formats both seem fine. Pick the one that works best in a three-minute live interview.
    • My file is not in the sm2 folder. Move it into {{code:Project_Portfolio/09_specialism/sm2}}.
    • I don't have a purpose yet. Use persuade, with the SEC examiner and teacher at a live interview.

    5 - Independent Practice ~20 mins

    Independent Practice

    Your goal: Pick one format for your VET interview and say why it fits.
    Time: ~20 minutes
    Task: Make {{code:sm2_format_decision}} and fill in the five headings. Follow the steps in the box below.
    Success criteria:
    • My file names one format.
    • It fits my purpose and audience.
    • I name one format I ruled out, and why.
    • I name one live limit, like time or sound.
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