1 - Introduction ~5 mins
Today you will
- plan the order of your second format before any design
- put a strong hook first
- save your plan as {{code:sm2_format2_skeleton}} for your Key Assignment
A beat is one part of your piece that has one job to do.
Write the name, audience and purpose of your second format on a sticky note.
Warm-up
Picture your second format. What should the audience see or hear first?
2 - Key Concepts ~6 mins
Plan the order and timings before you do any design.
- The hook is the first line or picture that makes someone stop.
- The setup tells them where they are.
- The payoff gives them what the hook promised.
- The CTA (call to action) tells them what to do next.
Example: Niamh's 45-second video
Niamh's video is about her Work Experience in a café. It starts with the hook "The skill nobody told me I'd need on day one". It ends with the CTA "Want the full log? Ask me after class".
3 - Step-by-step Task ~15 mins
You will make a reference sheet of the non-slide patterns, using Niamh's café project as the sample. Copy everything in the box below. Then follow the steps to paste it into a new document and check it while your teacher talks it through.
Page skeleton to copy
Non-slide structure patterns
Sample project: Niamh, café Work Experience format 2
A. Podcast / audio outline
Hook (0–15s): "The skill nobody told me I'd need on day one"
Point 1 (15–40s): Staying calm when the queue is out the door
Point 2 (40–70s): Getting the cash-up right at the end of the day
Point 3 (70–100s): Writing clear handover notes for the next shift
Close (100–120s): "Want the full log? Ask me after class"
B. Infographic hierarchy
| Slot | Sample line |
|---|---|
| Headline | Three skills I learned on the café till |
| Point 1 | Calm under queue pressure |
| Point 2 | Accurate cash-up |
| Point 3 | Clear handover notes |
| Takeaway | A placement teaches skills no class can |
C. Short-form video storyboard (15–60s vertical)
| Frame | Time | What happens / on-screen text |
|---|---|---|
| 1 Hook | 0–3s | "The skill nobody told me I'd need on day one" |
| 2 Setup | 3–8s | "Week 1 on the till at a busy café" |
| 3 Payoff | 8–18s | Calm under queue pressure |
| 4 Payoff | 18–28s | Accurate cash-up |
| 5 Payoff | 28–38s | Clear handover notes |
| 6 CTA | 38–45s | "Want the full log? Ask me after class" |
D. Variants and slot lists
Carousel (6 slides): 1 problem · 2 proof · 3 step · 4 step · 5 result · 6 ask/sources
Explainer (2–5 min): Beginning (hook + problem) · Middle (2–3 proof beats with narration notes) · End (result + call to action)
4 - Common Issues ~4 mins
Common snags
- If you start thinking about design, stop and go back to your skeleton.
- If your hook is in frame 3, move it to frame 1.
- If you have too many points, cut them down to three and one takeaway.
A weak hook is "Welcome to my Work Experience project." A stronger hook is "The skill nobody told me I'd need on day one."
5 - Independent Practice ~20 mins
Independent Practice
- {{code:sm2_format2_skeleton}} is saved in {{code:sm2}}.
- It names my format, audience and purpose.
- Every beat has a real line from my project.
- My hook makes sense to a stranger.
- Podcast / audio: Hook (0–15s) · Point 1 · Point 2 · Point 3 · Close
- Infographic: Headline · Point 1 · Point 2 · Point 3 · Takeaway
- Short-form (15–60s): 1 Hook · 2 Setup · 3–5 Payoff · 6 CTA
- Explainer (2–5 min): Beginning (hook + problem) · Middle (2–3 proof beats + narration notes) · End (result + CTA)
- Carousel (6 slides): 1 problem · 2 proof · 3 step · 4 step · 5 result · 6 ask/sources
Unlock the full learning experience
You're previewing this lesson. Get full access to this lesson and hundreds more — each one ready to teach, with interactive activities, printable resources and pupil progress tracking built in.
This lesson is copyright of Coding Ireland 2017 - 2025. Unauthorised use, copying or distribution is not allowed.