
Evidence that media changed an outcome is different from evidence that media was nearby while something else caused it.
Ask of every piece: if media had never touched this story, would this still have happened the same way, on the same timetable?
If the answer is no, that piece supports media changing what happened. If the answer is yes, or if the piece only shows noise, reach or a mistake, that piece supports media being present.
A baseline piece can also support changed: same problem reported with no media and no action, set beside later action after media, is evidence the timetable moved.
Look back at your four calls. On balance, which overall judgement do you defend: media changed what happened, or media was only present? Which single piece does the most work for that call?
Show your overall call with a hand or a board tally. The shares and the false drinking-water claim still matter either way: they show reach and a real failure in the coverage.
On your own, name the one piece of evidence that would have changed your verdict if it had been different. Write one sentence. Be ready to say it aloud.
You're previewing this lesson. Get full access to this lesson and hundreds more — each one ready to teach, with interactive activities, printable resources and pupil progress tracking built in.